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Right Reality is a project of David Batstone and home of the WAG ezine. The logo needed to be clean and professional, portraying an emphasis on ethics and business.

One of the images that was used on other items (such as the business card and the website) was a detail of this image. The rock face projects strength and confidence.

The graphic on the left side of the logo implies the edge of this particular rock face, moving up and to the right--also a suggestion of a positive business trend like you would see pictured in a graph. The letters in the typeface also get slightly larger toward the right to carry this theme further and support the idea that ethical business practices are the first step toward a genuinely positive business model.

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.