I am sitting here watching the Democratic debate and recalled a thought I have had a few times in regard to this political season, especially in regard to the massive amounts of money raised and spent. It's staggering to think of all the money that has been dumped into the campaigns and then dumped into television ad buys and lawn signs (and all the rest). I am an Obama supporter, and with all this talk of change and a new kind of politics, I was kind of hoping for something new, something changed in regard to the money situation -- something beyond being able to raise a ton of it and spend it more or less in the usual manner. (Granted, Obama gets points for not accepting money from PACs and federal lobbyists).
I remember hearing a story from a previous election that probably planted an idea in my mind (although I don't remember many of the specifics). It involved a sports game, perhaps baseball, and a local broadcast agreement in which the game would not be broadcast unless it was a sell-out. A political campaign (again, sorry I don't recall who or where) bought up the last hundred or thousand tickets so that the game was technically a sell-out, and so it was broadcast, and the politician got a ton of cheap publicity and general feelings of good-will from the sports loving crowd.
Now, obviously it wouldn't work to have all the politicians buying baseball tickets every game, but taking that kind of different thinking in new directions is what I was hoping for. What if all those tens or hundreds of millions were spent not on TV ads, but on creative new initiatives to actually begin tackling some of the big problems that you are running on, like poverty or the environment? Then the press coverage and the positive word of mouth would do the advertising for you, and you will already have begun to work on the issues. See -- simple!
(All that remains is figuring out what those creative new initiatives would look like).
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